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FEATURED CASE STUDY
CIRCULAR TECH + UPCYCLED FURNITURE DESIGN
From Reclaimed to Remarkable: Bringing Innovation & Exploration Back to Earth with AI-Enabled Circular Furniture.
CONCEPT DEVELOPMENT
PRODUCT DESIGN
CIRCULAR DESIGN
PRODUCT MARKET FIT
PRODUCT MANAGEMENT
SERVICE DESIGN
DATA + METRICS
Just as space exploration uncovers new frontiers, the upcycled furniture market is redefining value, trust, and authenticity in a growing sustainable economy.
At its core, this transformation begins with discovering and repurposing reclaimed materials, giving them new purpose and meaning. We have enabled creators to trace, transform, and verify each piece’s origins - elevating craftsmanship, building trust, and reshaping perceptions.
By standardizing credibility and enhancing transparency, we’re not just redefining the market - we’re bringing innovation and exploration back to Earth, where regenerative design meets limitless potential.
- 2025 FINALIST -
RMIT CIRCULAR
PRE-ACCELERATOR
Crafting Ideas. Delivering Impact.
I uncover opportunities, shape actionable strategies, and bring ideas to life with real impact. Every project starts with curiosity, empathy, and a deep dive into user needs and trends.
Crafting solutions that are grounded in purpose and deliver meaningful change, whether it’s participatory design, UX research, or immersive experiences, I bring creativity, technology, and practicality together to deliver outcomes that matter.
WHAT I DO
WHAT I DO
Discovery
UX RESERACH
SPECULATIVE DESIGN
CONCEPT DEVELOPMENT
BUSINESS ANALYSIS
PARTICIPATORY DESIGN
DATA INSIGHTS
I explore data, trends, and user stories to uncover opportunities. By rooting every project in curiosity and empathy, I lay the foundation for strategies that are purposeful and actionable.
Design
SERVICE DESIGN
PRODUCT DESIGN
SPATIAL DESIGN
CIRCULAR DESIGN
EXPERIENCE DESIGN
UX DESIGN
I approach design through a future-focused lens, combining human-centered practices with speculative design to imagine and create what’s next. From spatial design to UX, I craft innovative solutions that are engaging, practical, and forward-thinking.
Delivery
PRODUCT OWNERSHIP & MANAGEMENT
PROJECT MANAGEMENT
My design-led approach ensures that every project stays true to its intent. I collaborate closely with teams across engineering, design, marketing, policy, operations, and sales; aligning stakeholders and driving execution.
With a focus on continuous improvement, I ensure that every outcome delivers measurable value and lasting impact.
CASE STUDIES
CASE STUDIES:
EXPERIENTIAL DATA DESIGN & INTERACTION
UX/UI DESIGN
UX RESEARCH
IMMERSIVE DESIGN
AR
DATA VISUALIZATION
CUSTOMER ENGAGEMENT
Revolutionizing Retail: AR Meets Real-Time Feedback for Deeper Engagement.
A concept project at IKEA using augmented reality (AR) and spatial data visualization to enhance the shopping journey by combining real-time customer feedback with innovative UX/UI design.
The project developed engaging tools that enabled customers to provide input on IKEA’s products, services, and ethics, which informed the company’s strategic direction. Additionally, it created an interactive spatial data visualization experience, allowing customers to explore and engage with their own data.
This fusion of technology and human-centered design created a more dynamic, personalized and memorable shopping experience.
DIGITAL ENABLEMNET & TRANSFORMATION
Redefining SaaS Success: User-Centered Design Enhances Metrics know-how and Community Collaboration.
UX/UI DESIGN
UX RESEARCH
PRODUCT ROADMAP
GO TO MARKET STRATEGY
SOLUTION ARCHITECTURE
PRODUCT DESIGN
SERVICE DESIGN
DATA ANALYTICS
PRODUCT & PROJECT MANAGEMENT
A critical challenge in the New Zealand SaaS landscape was how businesses define, measure, and monitor their performance metrics. The outcome: a compelling digital tool and community learning program that drives growth, fosters collaboration, and redefines success in the SaaS sector.
Through design thinking and service design, a standardized approach was created, enabling over 900+ startups to confidently benchmark their performance against peers. This solution not only clarified metrics but also enhanced user confidence and capability, empowering businesses to scale and compete globally.
IMMERSIVE BRAND EXPERIENCE
Design, Technology, and Community: How a 9-Square-Meter Space Became a Dynamic Platform for Brand Experience Design.
BUSINESS STRATEGY
IMMERSIVE & SPATIAL DESIGN
GO TO MARKET STRATEGY
CONCEPT DEVELOPMENT
DESIGN & PROJECT MANAGEMENT
SERVICE DESIGN
UX & MARKET RESEARCH
Addressing the challenge of introducing a new high-end lighting brand to Queenstown’s design and build sector, I developed an innovative, unmanned showroom concept that displayed select items of the product range.
This 'neutral' space became an inviting hub for the often tight-knit local specifiers, activating upon entry by registered users. The strategy resulted in localized brand adoption, built trust and reliance among industry professionals, and led to a memorable experience and significant increase in product uptake.
DESIGN & BUILD
Designing Light in Nature’s Frame: Wyuna Preserve’s Award-Winning Glow.
LIGHTING DESIGN
CONSULTING
TECHINICAL SPECIFICATION
PROJECT ADMINISTRATION
Set within the stunning Wyuna Preserve in Queenstown New Zealand, this award-winning 1100m2 international retreat demanded a lighting scheme that celebrated its architecture while blending seamlessly with its natural surroundings.
Through tailored lighting solutions, I accentuated the home's high ceilings, expansive schist stonework, and breathtaking floor-to-ceiling vistas. The result? In collaboration with Mason & Wales Architects, a warm, harmonious ambiance was crafted that elevates the lodge's modern elegance and its connection to the rugged landscape.
NZIA Local Award for Architecture
Best Awards – Spatial Design Finalist
Featured in Urbis Magazine – August 2018
Photography: Simon Devitt
DESIGN-LED FINANCIAL WELLBEING
Optimizing Service Design to Boost Financial Capability & Wellbeing at Workplaces.
HCD
PRODUCT ROADMAP
SERVICE DESIGN
PROJECT MANAGEMENT
PARTICIPATORY DESIGN
UX DESIGN
Personal financial wellbeing and organizational performance are deeply connected. With 42% of employees worrying about finances, losing up to 3 hours a week to financial stress, and 37% reporting health impacts, there is a clear need for action.
Through this role, I led initiatives that mapped customer journeys and designed service workshops resulting in an enhanced service design and user experience that enabled the government agency to diversify their reach, resulting in a 1,450% increase in product and service adoption (social impact) within 12 months.
THE FUTURE OF COMMUNITY HEALTH
SPECULATIVE DESIGN
UX RESEARCH
HCD
ANTHROPOLOGY
EMERGING TECHNOLOGY
PRODUCT DESIGN
Public Transport Becomes the Dynamic Hub for (Intuitive) Community Health.
This fusion of technology and speculative thinking redefines the daily commute, turning it into a vibrant, meaningful experience that fosters community well-being and socially conscious engagement, driving greater value to public transport.
ACHIEVEMENTS & QUALS
ACHIEVEMENTS
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Circular Tech: Finalist - RMIT [Re]Launch Pre-Accelerator
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Product Development: NZ's first dataset, digital tool + service for SaaS firms, enabling performance benchmarking for growth
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Service Design: Increased user engagement by 1,450% through effective service design for NZ’s Retirement Commission
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Immersive Tech Design: Created an AR-enabled prototype and immersive data visualization for a global retailer, piloted in Europe
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Emerging Tech: Presented the "Intuitive Healthcare" project to the UN, leveraging AI + speculative design for community healthcare
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Workplace Design: Designed a 700-person call center, recognized among the Top 7 Design and Build projects
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Lighting Design: Delivered lighting design for two award-winning residential projects in Queenstown, NZ
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Spatial + Brand Experience Design: CEO Award for Outstanding performance - retail design
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Concept Design + Delivery: 'Store of the Future' for First National Bank
QUALIFICATIONS
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Advanced Product Management Cert - Colab Cohorts
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Future Studies & Speculative Design Cert - Parsons Design School New York (project featured in prospectus)
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Advanced UX Design & Prototyping Cert - Harness Projects Australia
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Master Degree - Applied Practice in Technological Futures, AcademyEX
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Agile Product Ownership & Value Management Cert - ICAgile
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Agile Team Facilitation Cert - ICAgile
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BA Interior Design, UOJ
CAREER JOURNEY
Circular Design Strategy, Product Development, Market Research, Data Analytics, Service Design
UNLIKE
Product Design and Management, Stakeholder Management, Data Analytics, Service Design
New Zealand Trade + Enterprise
Product Design and Ownership, Stakeholder Management, Market Research, Policy Design
Callaghan Innovation - Innovation Agency of NZ
Customer Success Management, Product Performance Analytics, Funding Application Assessment
Callaghan Innovation - Innovation Agency of NZ
Product Design, UX/UI, AI, AR, Data Analytics, Data Visualization, Service Design
IKEA Australia in collaboration with Harness Projects
Service Design, Business Strategy, Data Analytics, New Business Development, Workplace Design (secondment)
Retirement Commission of New Zealand
Product Design and Management, Commercial and Revenue Strategy, Service Design
Competenz
Project, Vendor and Relationship Management, and Project Reporting
DIADEM
Architectural Lighting Design, Relationship, Project and Vendor Management, Business Development
INLITE
Architectural Design, Site-Installation Management, Project Reporting
Dalgleish Architects
Retail Design, Relationship, Site-Installation Management, Project Reporting
Prospace Design Asia
Concept Design and Delivery, Retail Design, Prototype Testing and Analytics, Project and Vendor Management
First National Bank
Retail Design, Prototype Testing and Analytics, Contract and Vendor Management
Standard Bank
Workplace Design and Delivery, Prototype Testing and Analytics, Project and Vendor Management
First National Bank
Furniture, Product and Spatial Design Intern
Evo Design Solutions
Career Journey
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